Who we are

with a solid path, we’re building an increasingly sustainable future

HB was born in Brazil with the purpose of transforming perishable logistics through returnable, sustainable, and innovative solutions. Inspired by European technologies and driven by local challenges, our history is marked by growth, pioneering spirit, and a positive impact across the entire supply chain.

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our history

Beginnings in the Netherlands (1990s)

HB’s story begins in the Netherlands, a European pioneer in adopting automated crate sanitization systems for food distribution.

International expansion (2000s)

With the pooling model well established in Europe, HB begins its international expansion, bringing the concept of circular logistics to new markets.

Arrival in Brazil (2015)

HB-SMR starts operations in Brazil, introducing the returnable and sanitized packaging system to optimize the perishable supply chain.

Development of the management and traceability system (2018–2019)

Launch of HBGo: a proprietary technology system for monitoring and tracking more than 2.5 million crates across the logistics chain.

National expansion (2019–2023)

HB expands its presence across Brazil, reaching 14 operational units and building a team of over 70 employees.

International certification (2023)

Sanitization and operational processes are certified by SGS, ensuring excellence in food safety, quality, and operational best practices.

Commitment to the UN SDGs (2023 and beyond)

HB aligns its practices with the 17 United Nations Sustainable Development Goals (SDGs), reinforcing its commitment to social, environmental, and ethical responsibility.

be part of the transformation with efficient and sustainable solutions

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our purpose

transform logistics and drive the future

We create solutions that boost efficiency, reduce waste, and strengthen a supply chain that is more transparent, connected, and committed to the environment.

character

We operate with integrity, honesty, and ethics in all our relationships.

commitment

We have a strong sense of responsibility toward our clients, partners, and the planet.

courage

We face challenges with determination and question the status quo to innovate and evolve.

successful team

the force behind the logistics that drives every cycle

With 15 units across Brazil, the HB team keeps operations moving, ensuring reach, agility, and excellence at every stage — from automated sanitization to strategic management.

Guided by strong values and ESG principles, we foster an environment of trust, dedication, and responsibility. It’s through this commitment that we strengthen each logistics cycle and build, together, a more efficient and sustainable future.

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    Our Units

    our national operation

    We currently operate in 27 retail distribution centers across Brazil. Get in touch if you’d like to learn more about our solutions up close.

    Matriz

    Curitiba/PR

    Rua Mariano Torres, 729 - Centro
    80.060-120 Curitiba/PR
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    SUCCESSFUL PARTNERS

    see what our clients are saying

    Read the testimonials we’ve received from partners across different sectors — from producers to retailers.

    "HB executes flawlessly, providing full visibility throughout the operation. We achieved significant improvements in logistics, reduced in-store product losses, and increased sales in fresh produce."

    MAURÍCIO COSTA ALMADA

    Commercial Director of Perishables – Grupo Pereira / COMPER

    "HB executes flawlessly, providing full visibility throughout the operation. We achieved significant improvements in logistics, reduced in-store product losses, and increased sales in fresh produce."

    MAURÍCIO COSTA ALMADA

    Commercial Director of Perishables – Grupo Pereira / COMPER

    "HB executes flawlessly, providing full visibility throughout the operation. We achieved significant improvements in logistics, reduced in-store product losses, and increased sales in fresh produce."

    MAURÍCIO COSTA ALMADA

    Commercial Director of Perishables – Grupo Pereira / COMPER